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| Project title: | Paint the Town Red |
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| Email: | zyrah@live.com |
Zyrah’s graduation project revolved around the world of alternative advertising within and outside of the fashion industry. A critical study of the fashion apparel brand United Colors of Benetton has proven that shock advertising does not solely guarantee a brand’s life and performance in this all too tight industry and modernising world. Appeal, clever strategies, an inquisitive mindset and modern breakthroughs in generating product buzz are all essential elements that secured the total accomplishment of her graduation project.
