| Department: |  |
| Project title: | Fashion Motions |
| Website: | www.thomasvermeer.com |
| Email: | thomasvermeer@live.nl |
Thomas Vermeer researched new fashion communication for his graduation project at Amsterdam Fashion Institute. Since the beginning of 2008 he has been working as a freelance Fashion Editor for Glamcult Independent Style Paper.
“When I was researching fashion communication I noticed a new trend of short fashion movies online. Internet sites such as SHOWStudio and Fly Magazine were posting short videos online, really a sort of moving photo shoot. I named them Fashion Motions. To me this is the new way of bringing fashion to life, replacing 2D photo shoots with an almost 3D technique even though they are still ‘flat’.”
What dance move is your most successful one?
“The one where I jump up and down, waving my hands like a lunatic. I haven’t thought of a proper name for it yet. Supposedly it makes me look very funny.”
What would you like to add to the fashion industry?
“Inspiration! I would like to create intelligent and subtle images with a discrete sense humor. My styling is monumental and architectonic with sexy elements, combined with surprising twists that provoke different emotions. I like psychological and religious elements. I like to play with the psychology behind that contrast.”
What animal do you resemble?
“Sometimes I think I resemble a dolphin. I would really like to be a marine animal. The other day I was watching Discovery Channel and saw a documentary about some kind of luminous coloured fish. That is really a way to stand out in the crowd isn’t it? Although I don’t really like to stand out that much. I used to dress up like a fashion clown but I got really tired of it. Now I’m more modest with a focus on detail.”
What inspires you?
“I have this strange fascination for bugs, I collect conserved animals like butterflies, bugs and stick insects. My grandmother also used to collect them and I always found them fascinating so she gave them to me. My favorite is probably the Hercules bug. They are so beautiful and refined, exactly the style I would like to have as a fashion editor.”
