Karin Armgarth

Department:
Project title:	A Touch of Green
Website:
Email:	k.armgarth@gmail.com

“My biggest fascination refers to subjects controversial, complex and paradox that have a foundation in social, cultural and economic issues affecting consumers and brand developments.”

Karin’s graduation project ‘A Touch of Green’ explores the issue of the environmental consumer trend, green marketing and greenwash, more explicitly the possibility for less-green brands to communicate their concern about the environment to the growing eco-conscious consumer group, without running the risk of being accused of greenwash.

The brochure and website mock-up ‘A Touch of Green’ provides brands with fresh insight, concepts and ideas for successful green marketing.